Privacy Policy

Union Street Media Privacy Policy

Last updated on November 14, 2020

Previously updated on May 23, 2018

Your Privacy Matters to Us

Union Street Media is committed to protecting your privacy. This Privacy Policy ("Privacy Policy”) explains how we collect, use, share, and protect your information. It is important that you read this Privacy Policy fully.

This Privacy Policy governs the collection and use of your personally identifiable information by Union Street Media on the website and any other website hosted by Union Street Media and any application, product or service made available by Union Street Media on behalf of itself or its customers, including its real estate clients (collectively, the "Services”). If you do not agree with any provision of this Privacy Policy, you should immediately discontinue use of the Services.

For purposes of this Privacy Policy, "personally identifiable information" is information provided to Union Street Media that personally identifies you, such as your name, email address, billing information, or other data that can be reasonably linked to such information. When you submit personally identifiable information and other information through the Services, you consent to the collection, use, and disclosure of such information as set forth in this Privacy Policy.

As explained more fully throughout this Privacy Policy, we collect, use, and share personally identifiable information under several legal bases, including (i) under circumstances where you provide consent, (ii) under circumstances where it is necessary for the entering into or performance of a contract, and (iii) under circumstances where it is necessary for the purposes of our legitimate business interests and those of our clients. Also, we will not collect, use, or share personally identifiable information for any purpose not set forth in this Policy without first providing notice and an opportunity for consent.

When you use the Services you may also be subject to the privacy policies of our customers or third-party service providers with respect to their use and collection of your personally identifiable information.

Information We Collect

We collect information you provide to us that includes:

  • Your name and email address
  • Your phone number and mailing address, if you provide it
  • Your location, if you consent to provide it in order to perform a search
  • Information about the web browser, operating system, and device you're using to visit our website, including your IP address
  • Usage data from the pages you view and actions you take on our website

Additionally, if you work with one of our real estate agents or offices, that agent or office may enter additional information about you for the purposes of providing you with better service. We collect (i) contact information provided by you when you register for one or more of our Services, such as your first name, last name, email address, secondary email address, full physical or mailing address, home phone number, cell phone number, desired services (i.e. looking to buy, sell, or rent, looking for a career opportunity, and/or looking to purchase Union Street Media products or services), agent you are working with, if applicable, and company; (ii) information we obtain from your use of our Services, such as server log information (e.g., your queries, phone number, and internet protocol address at the time of user creation), device- specific information (e.g., web browser you are using, your hardware model, operating system version, unique device identifiers, and mobile network information including phone number), physical location information collected from GPS location data and mobile wireless access points, and login information; (iii) information we collect during your website sessions, such as pages visited, actions performed on page such as clicks or video views, saved listings, and saved searches; (iv) information provided by you when you participate in any promotions or contests offered by us or one of our affiliates; (v) information provided by you when offering feedback or completing profile forms; and (vi) any information provided to us by our real estate clients, such as additional contact information, real estate activity such as properties viewed, and transaction history.

Please note that Union Street Media's real estate clients have the ability to use custom forms with free form text fields to request any information they would like from those submitting the form. Union Street Media allows its real estate clients to request any information they want through forms on their websites, as that information is voluntarily provided by users of our real estate clients' websites. Union Street Media has no control over the type of information requested via forms and encourages users who do not want to submit their information to discontinue use of the Services immediately.

We only collect personally identifiable information that you voluntarily provide to us or that our clients provide to us. You may refuse to provide consent at any time. However, this may prevent you from accessing and using the Services or certain aspects of them. In all instances, we retain personally identifiable information for only as long as is necessary to meet the purposes of the collection (see "How We Use Information We Collect” below).


We use cookies and tracking pixels to allow us to know when you are logged into our site, what your preferences are for how the site functions, to anonymously measure usage of our site and its features, and to provide more effective marketing related to the services we provide.

"Cookies” are small pieces of information sent by a web server to a web browser that enable the server to collect information from the browser. Union Street Media uses cookies for a number of purposes such as to enable us to simplify the login process for registered users, help ensure the security and authenticity of registered users, target advertising, provide mechanisms for storing favorites, and enable traffic monitoring.

We use both session cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session cookie expires when you close your browser. Persistent cookies enable us to (i) know when you are logged in and to provide content to you based on your preferences, such as listings that match saved searches or are similar to previously-saved listings; (ii) track user activity such as pages viewed (see below for more types of data tracked) and match user activity to session data from Google Analytics to better understand your preferences; and (iii) share information with Brytecore and other third-party vendors on your preferences for the sole purpose of fulfilling the Services and providing you the most relevant user experience. A persistent cookie remains on your hard drive for an extended period of time.

You can remove persistent cookies by following directions provided in your Internet browser's "help” file. Most browsers allow you to turn off the cookie function. If you want to know how to do this please consult the help menu on your browser. Removing persistent cookies will restrict the Union Street Media Services you can use, such as receiving targeted recommendations and alerts.

We also use tracking pixels and third-party cookies on our sites from Google Analytics and other third-party vendors like Facebook. Tracking pixels are code snippets added to a website in order to gather information about a user's browsing behavior. Data points collected include (i) information about the web browser, operating system, screen resolution, and device used to visit the website, including your IP address; (ii) usage data from the pages you view and actions you take on the website, including forms you submit and information you request; (iii) the date and time you visit the website; and (iv) actions taken to get to the website, such as ads you click on. This enables us to gauge the effectiveness of our services, marketing programs, and ad targeting.

Some states require us to let you know how we respond to web browser Do Not Track (DNT) signals. DNT technology is a feature provided to consumers by browsers and mobile devices. It allows consumers to allow or prevent websites from collecting information about their browser activities. Because there is not currently an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time. We await the result of work by the privacy community and industry to determine when such a response is appropriate and what form it should take. In the meantime, you can learn more about how some of our third-party partners are handling DNT, as well as access their full Privacy Policies, via the links below.

  • Google (includes YouTube)
  • Facebook
  • Microsoft (includes Bing)
  • LinkedIn

In addition, you can click here to opt-out of targeted advertising through our third-party partners: Please note that opting out of targeted advertising will also restrict the Union Street Media Services you can use, such as receiving targeted recommendations and website content.

How We Use Information We Collect

We use the information we collect to:

  • Effectively provide, improve, and promote our Services
  • Debug and prevent the recurrence of user specific issues on behalf of our clients
  • Communicate with you, including to answer questions and respond to concerns
  • Understand your needs and preferences
  • Personalize our content to better meet your needs, including advertising, website content, and email
  • Establish and maintain commercial relationships
  • Fulfill purchases of our Services
  • Manage and develop our Services
  • Analyze cohorts, or groups that share common characteristics, to develop user segments and profiles
  • Provide aggregate insights related to marketing performance, market trends, and real estate analytics

We use your information to provide, maintain, improve, and promote our Services, as well as to develop new Services. We also use your information to personalize our Services for you such as delivering more relevant search results, and targeted ads, website and email content. We also use your contact details to communicate with you on occasion, and we may use your information to send you offers and news from your preferred agent or brokerage. This information may be used to provide you with information you've requested about our company, our products and our Services, or to provide you with special notices. You may opt out of receiving future communications at any time (see the section in this Privacy Policy called "How to Opt Out of Receiving Email From Us”). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region.

We may combine information from one Service with information, including personally identifiable information, from other Union Street Media Services. For example, when you view one of our clients' websites on a mobile device, you agree to provide Union Street Media with information for pinpointing technology such as GPS and cell tower information. Union Street Media may use and store this information, in combination with other location-based information such as your IP address, billing postal code provided by your carrier, or registration location, to provide enhanced location-based services, and to serve location-targeted advertising, search results, or other content.

Information We Share

We share your data with our real estate clients in order to allow them to provide you with effective real-estate-related services, knowledge, and guidance. We also share your data with third-party providers who support our platform, such as email services. We do not share personally identifiable information with anyone else, including advertisers. We may also share anonymized data that does not personally identify you.

As a provider of digital solutions to the real estate industry, we share your personally identifiable information with our real estate clients on whose behalf we host or provide digital services. For a list of the types of data we may collect on behalf of our clients, please see the section in this Privacy Policy entitled "Information We Collect,” above. In addition, we may share your personally identifiable information with third-party vendors that support our Services (e.g., email services or customer support tool providers) or our real estate clients' services. We may share any or all data points specified in the "Information We Collect” section in this Policy, with the exception of login and IP information, which will not be shared. We will never provide your personally identifiable information to anyone else, except to any successor to our business (e.g., following a merger or sale) or as specified below in "Legal Disclosures.” We may also share aggregated, non-personally identifiable information publicly and with third parties such as our real estate clients and advertisers.

Union Street Media displays targeted advertisements based on non-personally identifiable individual activity. Union Street Media does not provide any personally identifiable information to the advertiser when you interact with or view a targeted ad.

Finally, under no circumstances does Union Street Media sell personally identifiable information for monetary or other valuable consideration.

Legal Disclosures

We reserve the right to disclose your personally identifiable information as required by law and when we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud or security incidents, situations involving potential threats to the physical safety of any person, or as otherwise required by law.

Other Websites

Our website may contain links to other websites that are outside our control and are not covered by this Privacy Policy. If you access other sites using links provided within the Services, the operators of those sites may collect information from you that will be used by them for their own

respective purposes and in accordance with their own respective privacy policies, which may differ from ours. We have no control over how other websites you elect to visit collect, use, or share your data.

Notice Regarding Childrens Privacy (Users Under the Age of 13)

In response to concerns about protecting children's privacy online, Congress enacted the Children's Online Privacy Protection Act of 1998 (COPPA”), which sets forth rules and procedures governing the ways in which websites may collect, use and disclose any personally identifiable information of children under the age of 13. In accordance with COPPA regulations, we do not (i) request or knowingly collect, or intend to collect, personally identifiable information from users under 13 years of age; (ii) knowingly use or intend to use any such information; or (iii) knowingly share or intend to share any such information with third parties.

It is possible that, by means of fraud or deception, we may receive information given to us that pertains to children under 13. In the event we discover or are notified that this has occurred, and upon our verification of the same, we will immediately delete the information from our servers and instruct any third parties with whom we have shared the information to do so as well.

Questions regarding children's privacy should be directed to us using the contact information provided below.


Any information you provide to us (such as your name, email address, phone number, and company) by submitting a form, creating an account, registering for an event, signing up to receive our newsletter, requesting information, or through use of our Services, is securely maintained. We follow generally accepted industry standards and employ reasonable technological, organizational/administrative, and physical safeguards to protect the integrity and security of the personally identifiable information submitted to or received by us, both during transmission (whether to or from us) and after receipt. Examples of safeguards include using: (i) Amazon Web Services to provide reliable, scalable, and secure cloud computing services; (ii) multi-factor authentication and password management; (iii) physical server infrastructure behind a keypad locked door; and (iv) internal procedures for and training on handling personally identifiable information in accordance with generally accepted industry standards. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we follow generally accepted industry standards to protect your personally identifiable information, we cannot guarantee its absolute security.

Accessing, Correcting, and Deleting Your Personally Identifiable Information

If you would like to know what personally identifiable information we have collected about you, or if you would like to correct/update your information if inaccurate or request to have your

information deleted (under appropriate circumstances), please contact us as provided below under "Contacting Us.

In addition, if you are a resident of the European Union, you have additional rights as provided under the General Data Protection Regulation (GDPR):

  • Object to or restrict the processing of your data under certain circumstances.
  • Withdraw consent for the processing of your data.
  • Not be subject to decision-making based solely upon automated processing under certain circumstances.
  • Request a portable copy of your data.
  • File a complaint with a data protection authority.

To exercise any of these rights, if provided in your country of residence, please contact us as provided below under "Contacting Us."

How to Opt Out of Receiving Email From Us

If you no longer wish to receive emails from us, simply click on the unsubscribe link included in any email from us, or visit /user/subscription-preferences/. Alternatively you can send an unsubscribe request to

Updates to Our Policy

We may update our Privacy Policy from time to time. When we make these updates, we will change the "last updated" date listed at the top of this Policy. If we make material changes to this Policy, we will provide a prominent notice on our website home page and in the Policy itself, and in some instances we may provide email notification of the changes.

Contacting Us

For any questions or concerns you may have regarding this Privacy Policy or our privacy and data security practices in general, please contact us at, 802- 865-3332, or via mail at 444 South Union Street, Burlington, VT 05401.